We have worked with a number of clients in similar situations and in each case we worked with a Business Owner/Senior Director in establishing the job/role specification, job description and reporting structure. We also developed a ‘person’ profile which would ensure that the company values and traits required to ‘fit’ in were reviewed during the hiring process.

This is a superb time to review your business with a Strategic Review and to look to the future with the relevant skills and people as well as your customer base and market conditions. If you were to start the business again, what would it look like?

Has your web strategy been implemented in isolation from your overall strategy? If so, like many clients, we would recommend a full marketing services review as part of your Strategic Planning. If it is part of the strategy we would need to measure what has been happening and make appropriate changes based on results to date and where you wish to be.

Social media is an exciting tool to use, as long as it is well planned, implemented, measured and managed on a regular basis. Our retail clients have seen a positive impact on sales revenues through their websites, customer interaction and more customers visiting the stores or websites when offers have been made on social media sites such as Twitter, Blogs and other sites.